The core components of the QUALITAS branding are the logo and the Visual identity manual.
QUALITAS logo
The logo of the project QUALITAS “Value creation to foster resilience, sustainability and empowerment of European VET system” consists of two core elements as follows.
TRAINING. Three aligned elements represent “training”: the central one is an “open book”, as symbol of the traditional training, usually characterized by paper-based teaching material; the traditional training opens onto the two lateral ones, which are the symbols of the broader educational learning dimensions, namely the education and professional training carried out also making use of various modern and effective tools. In addition to this, the lateral elements that have the form of arrows, thus symbolizing the process to emancipate and facilitate transmission, and the relationships between individual and collective teaching and learning as well.
VALUE. The new tools of education and professional training create an innovative value that is symbolized in the logo by the “diamond”. In addition to the concept of value as highest level of objectives and expectations, the diamond stands also for the value concreteness of the needs of the current job market.
Visual identity manual (EN only)
